Set up communication channels so affiliates know exactly who and where to contact your business for anything affiliate related. The following strategies will help you successfully onboard affiliates to your program. To make it easy for you, we’ve put together eight strategies to create a perfect affiliate onboarding process. Affiliate marketing is the process of hiring affiliates to promote your business and give them commission on their sales. Affiliate marketing strategies refer to the different ways you use affiliate marketing, or the different types of payment models you can choose for your affiliates.

So, if your organization is a women’s clothing brand, for example, start your search in Discover by using keywords such as ‘women’s clothing’, ‘women’s shoes’, etc. Data needs for this strategy vary depending on how you’ve set up your programs. Many brands have country-specific websites, and can simply offer the special commission only on purchases made on the appropriate regional site. This eGuide discusses five creative approaches to commissioning you can utilize to drive growth of your affiliate program. We’ll review why each concept can be beneficial, explain how to implement, and discuss what data will be necessary to achieving success.

Payments options

In his free time he likes to go to gym, and is also passionate about gaming and cooking. Going through the same scripted onboarding process with them both might not produce the best results. Content partners can range from large media-style sites to individual bloggers but focus on providing quality content to their audience, usually around more specific topics of interest. There are a variety of ways that you can implement programs in some regions but not in others.

The difference between a successful affiliate and an unsuccessful one can lie in the effectiveness of your onboarding process. Also in your affiliate onboarding guide, you’ll want to include the answers to common FAQs. Affiliates are going to have a lot of questions, so compiling them all into one document saves you—and them—heaps of time. As for the materials you can provide affiliates with, you have many options – from banners and images, through YouTube videos or social media posts, to special discounts. On the other hand, employees who experienced poor onboarding or had none at all are often disengaged and twice as likely to leave the company. Here are five strategies for successfully onboarding your new affiliates.

🌟 Building Strong Affiliate Relationships: Key Strategies for Success in Affiliate Management 🚀

You could give them a copy of your product, a free trial, a demo, or a branded t-shirt. Affiliate onboarding is important because the early days of any relationship are crucial. With AffiliateWP’s new QR Code Creatives, leverage QR codes to effortlessly boost online and offline promotions for your affiliates. Give affiliates an email address to which they may submit all affiliate-related queries and inquiries.

Coupons perform well during certain times of the year, such as Christmas or Mother’s Day. Celebrating a company milestone, for example, is a great opportunity for a coupon campaign; so is segmenting your affiliates to decide which ones would do well in which strategy. This is why, even in the age of digital marketing, coupons are continuing to grow in popularity. According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. With people relying more on the internet due to the coronavirus pandemic, saving up has only become a central priority.

What is an affiliate marketing strategy?

This takes some stress off the new employees’ shoulders and allows them to become more productive as they will know how they fit into the company and what is expected of them. Onboarding is also incredibly important when it comes to the overall success of your affiliate program. Target partner types that align to your specific goals and establish a timeline for onboarding them to effectively diversify not only your partner types but also your revenue drivers. Yet many brands miss the opportunity to dive in deeper and look at regional events and holidays that may provide great sales opportunities in specific markets. Examples include state-only or country-specific public holidays, or local physical events such as a festival.

It’s an ongoing process that requires weekly, monthly or quarterly check-ins. These check-ins serve as an opportunity to sit down with them to ensure they’re comfortable and happy. Don’t forget to acknowledge any of their contributions and ask them if they need additional training or support. Regular check-ins can mean the difference between a long-term, productive employee and one who quits early on. With an effective onboarding strategy in place, you can acclimate new hires into your culture and provide them with the knowledge and resources they need to succeed. It’s essential if you’d like to retain employees, reduce turnover and maximize productivity.

Involve Team Members in the Process

Make it easy for them to do so by providing them with the contact details of yourself, your affiliate manager, and another key team member. Identify the questions that affiliate onboarding you get asked repeatedly and put them into your guide. If you’re new to affiliate marketing, you can find lots of relevant questions with a quick Google search.

• Sign-up pages may be used to handle new affiliate registers for your affiliate program.
• Those, in turn, can increase your e-commerce sales and scale your brand to brand partnerships.
• Effective affiliate onboarding is the key to fostering strong partnerships, maximizing your program’s potential, and achieving mutual success.
• Encourage a new employee to form high-quality relationships with leaders and other team members.
• That’s why it’s your job to clarify what it means to do well at your organization.
• You may also create customized email triggers with different messages and set them up for various events.
• Alternatively, your onboarding process can also look like a short course.

When setting your recruitment goals, keep them realistic and manageable. For example, if you have content partner representation in your program already, adding three new content partners per month for three months is a good starting point. If you don’t currently have content partners in your program, your goal should be more aggressive by targeting five to six content partners per month. But be sure you also consider the audience size or reach of the publisher you are targeting. It is not to say that a potential partner with a smaller audience size isn’t valuable—they are—but reach will ultimately dictate the incrementality gained from each new partner. Also, be realistic about what the partner type will drive performance-wise.

Supercharge Your Affiliate Program Growth: 5 Proactive Strategies for Affiliate Managers to Succeed

We all know that there are international events, such as Christmas and Singles Day, in which we can drive sales in a broad range of markets. According to a 2007 study by the Wynhurst Group, when employees go through structured onboarding, they are 58% more likely to remain with the organization after three years. https://www.xcritical.com/ Going this route allows you to show off all the features of your product. And it removes the conversion-killing obstacle of decision procrastination, as there’s no action to be taken on your audience’s part. On the other hand, opt-out signups ensure a higher likelihood of free to paid subscription conversions.

If you find that a certain product isn’t doing so well in the market, you could request an affiliate to focus on it. Interactive training sessions and webinars can be highly effective in conveying information and answering affiliates’ questions in real time. Welcoming your affiliates with a friendly greeting, a gift, or exclusive access to resources can set a positive tone for the relationship. Consider introducing them to online community spaces like Facebook groups or Slack teams, where they can connect with other affiliates.

How to Optimize Your Affiliate Onboarding Process

If you’re interested in developing talent management system that starts your onboarding process on the right foot, schedule a demo today and start reaping the rewards of a streamlined system right away. Though this may seem counterintuitive, successful onboarding starts well before a candidate is actually hired. Remembering that onboarding is the process of integrating a new hire into your company culture, it is easy to see that exposure to your company culture begins in the recruitment process. There are a number of things that a successful onboarding process includes.

Help Your Affiliates Make their First Sale

After all – the best partnerships require effort and skin in the game on both sides. Your partnership terms should be a legal document,with information specific to the kind of affiliate partnership you are offering. It should be clear to any potential affiliates exactly what kind of relationship they are getting into. Affiliate Onboarding is the process of introducing new affiliates to your affiliate program and lining them up to begin advertising your goods and services. From the moment an affiliate signs up until key points in events like their first conversion, an effective affiliate onboarding incorporates communication, direction, and support.

Make Communication Easy

A guide is also a great place to provide a short tutorial on how to use their affiliate tools and who to contact if they have a problem. Having a guide makes your new hires more confident and makes the affiliate onboarding process smoother, but it also means they don’t have to contact you with every question or problem they might have. Industry giants continue to gain traction as ecommerce coupon and cash back models grow in popularity. A revenue concentration in the top tier of your affiliate program while the lion’s share of your result drivers remains under-rewarded. To implement a click-and-collect commission structure, you simply set up specific incentives for partners when a customer chooses a click-and-collect delivery option.